What is interesting is that she didn’t mean to write a book. She was just trying out different ideas to promote CareerCup and, I quote, “threw stuff at the wall to see what would stick. It stuck.”
The main idea of the article is that you should try out things. Maybe they will fail. Maybe you will bite the dust. But maybe, just maybe, it will be a break you were hoping for.
Not all the successful projects are thought through, planned in advance and based on marketing research. In fact, sometimes there is no research at all.
They just stuck.