As anyone who ever registered on LinkedIn, I get emails from recruiters. Some of them are really professional, some attempt to be more personal and are quite likable, but there’s one kind of written text that I can’t wait to virtually tear into shreds. Let’s call it “we are the next best thing after Facebook… but we have no idea which.”
Our USA based client is a dedicated team of focused, agile and innovative consultants who work to bridge the gap from vision to delivery of B2B Digital Commerce technology projects (Commerce Accelerators, Platform Implementation, Cloud Services). Client’s commitment to evolving commerce beyond product development to a continuous delivery model enabling customers to gain insights and ensure positive program outcomes quickly.
Apart from the fact that it’s a mouthful, what information have you, the reader, extracted from this fragment?
I will tell you what I have got out of it.
This statement doesn’t state anything, except that its writer knows a lot of complicated words and can compose them into sentences that don’t carry any actual meaning. But is it just the email? Is it just one example? Well, let’s follow this email further.
Our client is looking for SAP hybris + Java Engineers to contribute to the development of large-scale digital commerce projects.
Aha, the concrete requirement. But I do not know what SAP Hybris is. Let’s find out, shall we? I follow the link to read more about the SAP in question.
SAP Hybris is your partner in digital transformation. We deliver state-of-the-art customer data management, context-driven marketing tools and unified commerce processes for all your channels.
Great! Wonderful! But… what is it that you guys actually DO?
Our age is an age of people torn apart by different stimuli. People are always hopping to another source, another page, another device. We are beeped, serenaded, popped-up and otherwise distracted by a whole lot of notifications, calls, messages, reminders etc, which means that we generally have an attention span of a two-year-old and a memory span of a goldfish. What does this mean? Well, as far as I am concerned, that means that the first thing you read about some product should immediately explain its function – and its value. But how often do you see it implemented?
I would say – not often enough.